Peabo Bryson. One big impetus for the development of the AC radio format was that, when rock and roll music first became popular Urbann the mids, many more conservative radio stations Urban adult music to continue to play current hit songs Urban adult music shying away from rock. In DecemberEmmis Broadcasting transformed Kiss FM as the first station to urban oldies music on a regular basis. Songwriter s : K. This Is Tyga's first single with Columbia Records and things are looking good The format was an instant hit with black and white listeners around the Greater New York area, reaching Donna angarano number two on the Arbitron ratings. Producer s : J. On the other hand, byNew York's WLTW had begun to phase out its softer music in favor of a more uptempo direction. Urban Adult Contemporary. Album Mood x.
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Post Malone, Frank Dukes, L. Hendricks D. Producer s : J. Gains in performance. Levine, M. Veltz Warner Music Nashville. Big Shot. All The Best - The Hits. Urban adult music Night Long All Night. You Say. Disc jockeys use a more relaxed sound than their younger counterparts. Steve Harris, the SMN manager for urban radio, said no black radio stations had targeted adults over Talk J. Snarky Puppy.
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- Urban contemporary , also known as urban pop , or just simply urban , is a music radio format.
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- Urban adult contemporary often abbreviated as urban AC is the name for a format of radio music, similar to an urban contemporary format.
Jump to navigation. It began as a sanctuary, turned into a melting pot and now may be heading toward irrelevance. So goes the quarter century history of urban adult contemporary UAC radio, once the fastest growing format on radio. Even as the share of music bought by adults is increasing, the radio format originally formed for adults may soon be gasping for air, mostly from self-inflicted wounds.
A decade ago, it was a place where listeners could catch everything from soul to gospel to smooth jazz in a single spot. Blige, back to back. A virtually unregulated consolidation of stations has removed the local touch from UAC and has altered the corporate view of its purpose, resulting in changes that have turned the once promising format into a predictable narrowcast. And not just that, they only want to listen to the 3 or 4 biggest hits of those artists.
The other fallacy is that, in order to be palatable to younger adult listeners, any new music should be just a smoothed out version of urban hits radio. Things are even worse for younger artists whose natural sound may emanate from jazz, folk or soul. So talented young singers like Vivian Green are issuing hip hop flavored singles that are, at best, awkward fits for their talents, but are obviously designed to meet the required UAC formula. But, with some notable exceptions, it has lost its way.
The market for adult music has never been stronger, yet ratings for UAC broadcast stations in many cities like my hometown of Detroit are dipping, victims of narrow thinking at the highest level.
And, unless they recalibrate soon, these stations may lose adult audiences for good. Those listeners are showing they will go to new sources to find music, and their numbers continue to grow on Pandora, Spotify, satellite and internet radio, even as UAC — a format created for them — becomes less relevant to their lives.
So where does the format go from here? There is still an opportunity for UAC to win back its audiences, but first it must stop underestimating them. There are many talented, passionate people working in UAC radio who are hamstrung from doing what they know is right. For the life of the format, they need to be set free to put away the marketing consultant reports and become music people again. Soul Music Biographies, News and Reviews. Chris Rizik: For Urban Adult Radio to keep its audiences, it must stop underestimating them facebook twitter.
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This Is Tyga's first single with Columbia Records and things are looking good HITCO backs up its name with hits The Bonfyre stay ahead of the curve This is good to go for Urban and Urban AC Better get on oborad like these stations Song Charts Airplay Add Board. Merge RadioFuturescope Webinars. Welcome to AllAccess. Sign up now! Derek Harper.
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